Article by: Jiwon Cyhn

The iconic golden scribbled name of Rustans products and the tall sleek buildings with businessmen scurrying inside JP Morgan Chase; what do these two completely different companies have in common? They both give back to their community. While most people know the names of these major companies, most are unaware that they also heavily support service.

Rustans, a local luxury brand, sells items ranging from bright beachwear to fresh fruits. Every year, Rustans holds charity bazaars, fundraising fashion shows, and other similar events. Its Christmas bazaar which, according to the PhilStar, is always a “highly anticipated event,” is not only for the shoppers but also for the PIA Board of directors and members who “deeply care for the impoverished.” The funds from this bazaar are donated to three Non-Governmental Organisations (NGOs): Servants of Charity, the Sisters and Handmaids of Charity of Saint Vincent de Paul, and Canossians Sons of Charity. There are also less extravagant ways in which Rustans lets its customers give back to the local community. Responding to the typhoon that shook not only the entire nation but the whole world, Rustans has been actively donating to the Yolanda Relief fund by promising to donate 100 pesos for every kiss that a customers plants on their “Kiss of Goodwill Booth.”

Another very generous company, JP Morgan Chase, is the hub for business and global financial services. It is one of the largest banking institutes in the United States and has many international branches, one of which is located in Philippines. It states that the company “believes [it has] a fundamental responsibility to help [its] clients and communities navigate a complex global economy and address their economic and social challenges.” And JP Morgan Chase has been living up to its promise. According to the NYPost, in 2011, JP Morgan Chase donated $4.6 million to the New York City Police Foundation to “strengthen security in the Big Apple.” In 2013, JP Morgan Chase, along with its Foundation, donated over $210 million to thousands of international NGOs. It has also responded actively to the Yolanda Crisis, like Rustans, by donating around $1 million dollars to the reconstruction fund.

There are many other companies that donate time, effort, and money to those who are less fortunate than they are. Some of these include: Safeway, Wells Fargo, UPS, Target, Walmart, and many more. We must do more by allowing ourselves to be inspired and by acting directly as these companies have done.

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