Article by: Lucas Ramos Illustration by: Sung Hee Bae Every year since its inception in 2007, new models of the iPhone have been released by Apple. Seven years ago, the iPhone was truly considered to be a technological marvel, being the first “Smartphone” to exist in the world. This year, Apple has announced the iPhone 6 and iPhone 6 plus, which it claims to be “bigger than bigger.” Every time that a new phone is released, Apple always claims that it is the most innovative and advanced smartphone to exist in the world. Yet, every time that I see an updated phone, I am skeptical; as an iPhone user, I oftentimes see no reason to make the costly upgrade from my old iPhone 5. So is it really the latest in technology? According to the obviously biased Apple website, it is, and let’s look at why. Firstly the iPhone 6 has had a dramatic increase in size; from the iPhone 5’s 4 inch screen, the size of the phone has been increased to 4.7 inches for the regular version and 5.5 inches for the plus. This seems to be a vast increase in size, and maybe too much. While the normal version may be able to fit in your pocket, I doubt that the plus version can– it is as if it is designed to be put in bags rather than pockets. It is also the thinnest iPhone to ever exist. However, as a claim to fame I find this somewhat weak, because at this point, iPhones have become thin enough and there is no need to become any thinner. Finally, Apple has also made claims about the faster processor, but unless you are someone who plays the graphic intensive games on iPhone such as Infinity Blade 3 or Bioshock, I see no reason to have this upgrade. Though it is evident from the upgrades listed above that the iPhone 6 is far from being the technological innovation Apple claims it to be, there are other upgrades that will have an impact. The camera has received a significant upgrade, allowing its videos to have a 1080p HD videos at 60 fps. It also boasts a faster wireless connection for both Wi-Fi and LTE. Finally, an important upgrade is iOS 8, with augments to the current apps and also the new health app and quicktype, an enhanced keyboard. However, despite the software upgrades, it isn’t necessary to get the latest iPhone to have these as it will be available for old models as well. With this list of features, how does ISM feel about the iPhone, especially in relations with its mac-centric culture? One student says that overall, he isn’t too impressed with it, claiming that “it has become a lot like Samsung Galaxies, especially because of its curved edges and the lock button placed on the side.” This is my concern as well; Apple seems to be taking leaves out of Samsung’s book rather than create something new, making me uncertain of whether they are the prime innovator for the future.