Article By: Rom Villarica

Illustration by: Sung Hee Bae

When one thinks of the company Apple, a word that springs to mind is “innovative”.  From the introduction of the Macintosh (which revolutionized personal computing by providing an easy-to-interact-with graphical interface) to the iPhone (which paved the way for touch screen devices), Apple has always remained at the forefront of new developments in technology, preferring to ride the front of the wave rather than to surf in its wake.

Undoubtedly, Apple sets its sights on the future, but a regrettable consequence of doing so is that it has, to an extent, lost sight of the past.  The iPod Classic, which many know and love as the pure-white device with a unique click-wheel that enables seamless scrolling through hundreds of songs, had launched Apple to near-complete dominance over the realm of digital music. Yet Apple has, spurred by the steady decline of Classic sales, decided to pull the trigger, taking the beloved device off the market.  While this may help Apple in economically, there is no denying that the removal of the Classic has a great impact upon the company’s loyal customers.  Of Apple’s controversial decision, sophomore Sofia Jimenez states that “I understand that Apple is looking forward into the future, but it’s sad that no one even has the option of buying [the iPod Classic] anymore.” By discontinuing the Classic, Apple has in effect terminated part of their legacy, thereby changing the perception of Apple in the eyes of many.

In fact, over the past few years, Apple has experienced a major shift in product perspective.  A primary reason for this is the death of former Apple CEO Steve Jobs; Jobs was a firm advocate of “product purity”, a concept that was embodied especially in the iPod Classic.  He believed that it was more important to create great products and build upon the company’s legacy than to make a profit.  With Tim Cook as Apple’s new CEO, the balance has shifted to focusing more on profit than product purity or legacy.

Thus, as profit is what keeps the company afloat, the removal of the iPod Classic could be justified; senior Jeongmook Lim concurs, declaring that “It’s a step that I am not comfortable with as a music lover, but I understand that it is not a huge earner for Apple anymore.” Despite its discontinuation, the iPod Classic will always hold a spot in the hearts of music-lovers, and its presence on store shelves will be greatly missed.

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