The Importance of Send-Off Videos

Article by: James Y.

Edited by: Cecilia I. and Justin S.

Visual by: Nabil R.

IASAS, the culmination of countless hours spent on the court, field, stage or podium, is one of the most esteemed aspects of one’s high school career. By encouraging young athletes and artists to explore the co-curricular scene, it shapes the dynamic mindset of an individual to leave a lasting impression of their potential on others. In line with this, IASAS participants have developed the tradition of publishing “send-off videos,” which are screened during assembly at the end of each sporting season. Bamboo Telegraph interviewed a few students to see how these send-off videos have become an integral part of ISM’s “quirk culture.”

For both audience and teammates alike, these short 90-second videos are regarded with a mix of reverence and amusement. Each video seems to promote the unique dynamic of the team– celebrating the hard-fought endeavors made by each IASAS participant and the levity these participants shared while making such efforts. In seeing how these videos have changed over years of competition, evolving into completely different beasts from the promotional material they once were, there are certain aspects to their reputation that are worth considering. This discussion becomes especially pertinent as we celebrate the culmination of our second sporting season.

As a four-year basketball IASAS participant, senior Steffie F. admits to “seeing a variety of different videos that have changed over time.” When asked to evaluate their role in promoting team culture to the ISM community, she says that “while these videos are meant to hype up the school towards the upcoming tournament, most teams divert from this and choose to make funnier and more entertaining videos to please the student body’s interest.” Overall, Steffie feels content with how in her final year of high school, “teams are doing a better job and are focusing on showing the talent and skill that the team possesses.”

Mr. Ellmers, the Varsity girls touch coach who was featured in this year’s touch send-off, abides by Steffie’s perspective, saying that he is “happy to help his team both realize their potential, and celebrate the fun when doing so.” He mentions that certain “inside jokes must be ensured to be reflecting positive aspects in the team dynamic,” but also enjoys the “fun and comedic” outlet that the videos offer regardless.

Another notable figure in the IASAS culture is Mr. Pekin, who, when asked to discuss the evolution of send-off videos over the past years, remarks that, “originally these videos served a more promotional, and motivational purpose that inspires esteem towards that specific sport and the upcoming IASAS events, whereas videos now often depict teams trying to outdo one another with the comedic value of their piece.” Currently, discussions among ATAC officials are taking place to reevaluate what is conducive to a healthy sporting culture at ISM. Such discussions only serve to emphasize the importance of discerning a balance between what is presented to be fun and quirky, versus more inclusive content that is more suitable to a general audience of HS students and adults alike.