K-Beauty: What’s all the Hype about?


Article by: Lila W.

Edited by: Amelie D.

Visual by: Jasmine R.


 The aesthetic of Korean Beauty (abbreviated as K-beauty) has gained massive popularity worldwide. Its many products focus on health and hydration, presenting a youthful appearance and the impression of moist, nourished skin. With a large number of  Koreans attending ISM, it’s not a surprise that this craze has caught up to us. Here’s a look at some of the most popular K-beauty products:


1) Skincare Products 

K-beauty is mostly known to focus on achieving perfect, pristine skin, as well as targeting pores, acne, and other blemishes. Their myriad of products have received critical acclaim and are known worldwide. Many products have been refined over and over again, and the results can be seen through their exceptional innovation, gentle formulas, unique ingredients, and relatively affordable value. The most popular products include:


Dr. Jart+ Rubber Masks (Price Point: $$)

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Dr. Jart+ Masks rejuvenate the skin into a glowing and contoured complexion. Organic ingredients, such as algae and fruits, and other botanical proteins are utilized to maximize benefits and improve serum retention. 


CosrX Acne Pimple Master Patch (Price Point: $)

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This pimple patch pack carefully formulated by Cosrx includes a number of small, translucent patches that help clear your pimples overnight. Patches absorb fluid from the pimple without drying the skin up. 


2) Cushion Compacts

Instead of using the usual liquid foundation and powder, cushion compacts are a great substitute. The foundation is placed into a convenient compact, containing a cushion. When one presses down on the cushion, the liquid formula is released, giving your face a flawless finish. Some of the top cushion compact products include:


Missha M Magic Cushion (Price Point: $$)

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These cushion compacts made by Missha will leave you with a long-lasting, flawless finish, while preventing darkening caused by oxidation or caking after touch-ups. They are incredibly easy to work with and offer a super breathable impression.


Etude House Precious Mineral Magic Any Cushion (Price Point: $$)

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Etude House cushion compacts have light, but long-lasting coverage suitable for all skin types. Compacts are extremely handy, providing users with benefits of sun protection,  , moisturization, and sebum control.


3) Lip Tints

“Tint” can be defined as “a delicate [or] pale color or hue” (Collins Dictionary). These products, which are mainly water or gel-based, allow the color to naturally stain one’s lips for extended periods of time. A popular style using lip tints are “ombré lips”. This style helps in achieving a simple and youthful look, which has gone mainstream around the world. The best lip tints include:


Peripera Peri’s Ink Airy Velvet (Price Point: $$)

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Peripera offers a variety of high-intensity hues that provide velvety-smooth finish to the lips. The long-lasting formula stays vivid for hours, while also nourishing and moisturizing the lips by utilizing different natural ingredients.


Laneige Two Tone Lip Tint Bar (Price Point: $$$)

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Laneige’s two-tone lip bars utilize a combination of high gloss and semi-matte in its lip bar to create the perfect ombré look. They are highly pigmented and possess a creamy texture that can be smoothly applied to your lips.


K-beauty has truly established a prominent mark on the international beauty community. However, one can agree that Korean skincare follows a very different philosophy from American skincare. When Bearcats were asked about their opinion on K-beauty, 


With this in mind, there is no harm in trying something new. Perhaps you may even grow fond of this growing beauty trend!